DockBlocks Plan

Execution

Task Status Assigned Latest Comment Due
Two of three Apollo rep switch fields are applied but unread to do Unassigned 2026-10-02
Win-back pilot: campaign + audience files never reach the container (a redeploy silently breaks the next rollout) to do Unassigned 2026-10-09
Win-back pilot: gate health is not enforced before advancing, and is read too early to mean anything to do Unassigned 2026-10-09
Win-back pilot: fix the copy BEFORE the remaining 1,648 — name casing, no salutation, org addresses to do Unassigned 2026-10-09
Win-back pilot: Mailtrap webhook delivers NO events — health gating and bounce suppression are blind to do Unassigned 2026-10-09
Apollo sequence state is erased on Lead conversion (fields don't exist on Contact/Potential) to do Unassigned 2026-10-01
Build Mike's intro sequence in Apollo (reuse industry intros); route his two dated messages to Brevo to do Unassigned 2026-10-01
Build Jim's edited intro sequence in Apollo (sequence lifecycle stages 3-7 prep, no activation) to do Unassigned
Industries: handover of everything done, so Njui is not rediscovering it to do Unassigned 2026-09-24
Send Matt the in-progress boat dealers copy to compare (promised on the 22 Sep call) to do Unassigned 2026-10-01
Tell Mike the Zoho fields are fixed (verified live, not yet communicated) to do Unassigned 2026-10-01
Map the two triggers Alecia promised Matt on the 22 Sep call to do Unassigned 2026-10-01
Review and merge PvtPlan/dockblocks-data-ops#305 in review Unassigned 2026-10-02
D17: turn on weekend daily sends, two launchd schedules are still weekday-only to do Unassigned
Rep-digest deadman cannot read Brevo and is stuck 151 commits behind to do Unassigned
Deploy the rep-digest daily verification gate and its watcher to do Unassigned
Backfill USA_State on the 224 leads from the 2026-09-17 outbound import to do Unassigned 2026-09-28
Eight published paths have no fingerprint, so published_pages_are_really_there fails to do Unassigned
Route Apollo replies to owning rep, not just the recurring alert to Alecia to do Unassigned
Put the phone lookup step back in the three Apollo automations to do Unassigned
Zoho state and country field fix list, 26 rows to do Unassigned 2026-10-07
Fix invalid Boat Lift value on Deals Type picklist to do Unassigned
Plan lifecycle email system: what we reuse from the sequence runbook, modular templates, journey maps to do Unassigned
Boat dealers decide and log lessons to do Unassigned
Boat dealers measure results to do Unassigned
Boat dealers launch to do Unassigned
Boat dealers build into Apollo to do Unassigned
Boat dealers sequence: dealer-program-v1 lifecycle pilot to do Unassigned
Finish Industry picklist cleanup for dealer accounts to do Unassigned
Check the numbers and plan before they go to Matt to do Unassigned
Review phone duplicate merge dry run and mark decisions to do Unassigned
Get Proofpoint relays 205.220.189.73 and .74 removed from the all.s5h.net blocklist in progress Unassigned 2026-09-23
Populate the empty filter fields in the outbound leads view to do Unassigned 2026-10-06
Stop Brevo blocking reps' links in the daily email to do Unassigned 2026-10-06
Pin the fall-off window and explain the follow-through counts on the page to do Unassigned 2026-10-06
Give a lead that replies not ready twice a way off the list to do Unassigned 2026-09-23
Check every suggested next action against the real Zoho statuses to do Unassigned 2026-10-06
Put yesterday's activity above the reply backlog and state the sort to do Unassigned 2026-10-06
Relabel the replies count so it does not read as yesterday to do Unassigned 2026-10-06
Fix what confused the reps in the daily email before sends resume to do Unassigned 2026-10-06
Quote or drop the corrected email addresses count to do Unassigned 2026-10-06
Quote the outbound email activity metrics from Brevo and Apollo to do Unassigned 2026-10-06
Clone the outbound prospects view into six Zoho views for the email to do Unassigned 2026-10-06
Outbound email header: leads added by the rep and by Njui to do Unassigned 2026-10-06
Split the rep daily email into Inbound and Outbound summaries to do Unassigned 2026-10-06
Split each rep's daily email into Outbound & Prospecting and Inbound & Potential in progress Unassigned 2026-10-06
Decide how duplicate website leads are handled now that Mike wants dedupe back on to do Unassigned
Wire the Remove from Sequence checkbox to stop the Apollo intro sequence to do Unassigned 2026-10-06
Send Thalia the pages our outbound emails link to before her SEO cleanup to do Unassigned 2026-10-06
Copy Matt's new Leads and Contacts layout to Potentials, Quotes and Sales Orders to do Unassigned 2026-10-06
Finish the Lead Source Std backfill and fix the MarineMax list's missing lead source to do Unassigned 2026-10-06
Send the reps a weekly email engagement summary to do Unassigned 2026-10-06
Load the reps' own intro emails into the existing sequences, starting with Mike's boat show run to do Unassigned 2026-10-06
Write the reps' daily email and Zoho filtering instructions to do Unassigned 2026-10-06
Run the reps' prospecting lists through the outbound engine to do Unassigned 2026-10-06
Build a trained propensity model for call prioritisation to do Unassigned
Reconcile the remaining kit part counts to the configurator, starting with DLB to do Unassigned 2026-10-05
Retired duplicate products can still be picked, and they vanish from BMS pick tickets to do Unassigned 2026-10-05
Review the distributor ordering system and give feedback in progress Unassigned
Enable Gmail Postmaster Tools API access for dock-blocks.com to do Unassigned
Connect dockblocks-data-ops to the ClickUp GitHub integration to do Unassigned
Distributor tax fallback needs a defined state rate table to do Unassigned
41 people replied to cold outreach and nobody was told, and the digest that would tell them has no owner to do Unassigned
Prove Apollo sequence state reaches Zoho, or the outbound block stays empty to do Unassigned
Nothing reports how a campaign performed, so the only signal anyone gets is an alarm to do Unassigned
Machine replies to campaigns land in two mailboxes nobody can read to do Unassigned
A hard bounce has never been proven to reach suppression to do Unassigned
Nothing detects a spam complaint, on an account at strike two to do Unassigned
Government_Sector is blank on 76 leads; 13 map to existing values to do Unassigned
The architecture catalog is a photograph, and the extractor cannot run to do Unassigned
A quote request to sales@ never reached Zoho to do Unassigned 2026-09-27
Canary counts a monitor's breach exit as a failed job to do Unassigned
Bad and unverified addresses become Zoho records reps can work to do Unassigned 2026-09-11
Labor Day 2026 send: finish the automation and schedule to do Unassigned 2026-09-11
Two suppression files, and the enrolment gate could not see one of them to do Unassigned 2026-10-09
Watch the four sending mailboxes and tell the rep when a prospect replies to do Unassigned 2026-10-09
Dock Blocks staff are enrolled in our own cold sequences to do Unassigned 2026-09-28
Document how Brevo lets us send from any address on an authenticated domain to do Unassigned
Delete two dead Apollo workflow clones to do Unassigned 2026-10-09
Rotate three exposed credentials to do Unassigned 2026-09-11
Clean up the Zoho Industry picklist against Matt's taxonomy to do Unassigned
Decide what No Info means for the sequence sweep to do Unassigned 2026-10-09
Zoho to Apollo delta sync, replacing the nightly full scan to do Unassigned 2026-10-09
Video and photos in the nurture emails, after promotion to Brevo to do Unassigned
Ambassador and rep-group routing: the two answers Matt gave, unbuilt to do Unassigned 2026-09-25
Add the see-all-commercial-leads link Matt says is missing to do Unassigned 2026-09-18
Confirm what engagement activity the daily email actually pulls to do Unassigned 2026-10-09
Distributor orders need their own lead source in Zoho to do Unassigned 2026-10-09
Set the per-distributor links and arm the distributor writes to do Unassigned 2026-10-09
Send every distributor order confirmation to George, Matt and the distributor to do Unassigned 2026-10-09
Rebuild the order document as the distributor price list to do Unassigned 2026-10-09
Add a Rep Group field across the five Zoho modules to do Unassigned 2026-10-09
Set LFS up end to end: account, Rep Group, lead source and its private link to do Unassigned 2026-10-09
Outbound launch held: the stop-signal gap and the duplicate-lead hazard to do Unassigned 2026-10-09
A lead created from a phone call reads as call-in, not web to do Unassigned 2026-09-19
Charleston orders marked Shipped: review list for George to do Unassigned 2026-10-09
Decide how phone and email duplicates are resolved, given 148 shared switchboards to do Unassigned
Deploy the Charleston shiplog fix to the checkout that actually runs it to do Unassigned 2026-10-07
Carry Project Type into the rep digest so commercial leads sort to the top to do Unassigned 2026-10-07
Municipalities outbound: pre-launch chain in progress Unassigned 2026-10-06
Diagnose why answered PPC calls create no deals, quotes or sales orders to do Unassigned 2026-10-01
Give every rep Apollo leads to call every single day in progress Unassigned 2026-10-06
Add a spam phone call lead status and report on call outcomes in progress Unassigned 2026-10-05
Deadman forgets a job ran when its plist is reloaded in review Unassigned
Reconcile Apollo sequence enrolments against Zoho lead ownership to do Unassigned 2026-10-01
Prove the SMS opt-out path actually works to do Unassigned 2026-09-28
Register form_id and form_destination as GA4 custom dimensions to do Unassigned
Lead Source is blank on every form notification to do Unassigned
Daily digest under-reports orders and quotes in review Unassigned 2026-09-29
Carry dock type through to Sales Orders in progress Unassigned
Ship-log notifications never leave the container to do Unassigned 2026-10-05
Onboarding pack and runbook for distributor order intake in progress Unassigned 2026-10-09
Give each distributor a record and a link of their own to do Unassigned 2026-10-07
Clean up the Lead Status dropdown, duplicates and mismatched stored values to do Unassigned
Backfill Lead Source Std on leads created before the rule went live to do Unassigned
One product code should mean one product, 24 of them do not to do Unassigned 2026-08-31
Stop the reconversion loop rewriting one lead thousands of times in progress Unassigned 2026-10-09
Share Rill dashboard + MCP access with Matt (blocked: Cloudflare Access role) to do Unassigned
Build DK-37 Lead_Source_Std write-back and audit trail to do Unassigned
Recommend which kayak numbering is canonical, the sheet or Shopify in review Unassigned
Build the distributor order intake so a filled template reaches Zoho in progress Unassigned 2026-10-09
Map type of dock and watercraft onto Potentials and Sales Orders to do Unassigned
Link calls made and calls answered to a Zoho view of who was called in review Unassigned 2026-09-19
Restore website visits and email opens to the top of the daily in review Unassigned 2026-10-09
Confirm the lead source workflow is populating, now that the four rules are on to do Unassigned
Add the product breakdown and one conversion definition to the marketing page to do Unassigned
Alert when the eVoice to Zoho sync does not run to do Unassigned
Traffic source on every lead and every call to do Unassigned
Trace Apollo conversions and stand up consistent sequence reporting to do Unassigned 2026-10-09
No opt-out or postal address in any Apollo cold-outreach email in progress Unassigned 2026-10-09
Repair the plaintext part on the two live Apollo intro sequences in progress Unassigned 2026-10-09
Fix Apollo sender names and reply routing on the four outreach mailboxes in progress Unassigned 2026-10-09
Give the Send A suppressed-totals flag a decision or an expiry in progress Unassigned 2026-09-14
Enrich Zoho from HubSpot: get 22 field creations approved, then run the backfill in progress Unassigned
Build the audience engine: segment definitions as data, not per-campaign scripts in review Unassigned 2026-09-19
Phone dedupe pulls 114.8k leads daily and merges nothing: decide the shape to do Unassigned
Rep sends: port the agreed spec rules into the running pipeline in review Unassigned 2026-09-19
Build the nurture, channel and attribution map with the attribution split to do Unassigned
Write the three recommendations Matt asked for to do Unassigned
Map the product-preference field through Zoho so the form answer is usable to do Unassigned
Add the product-preference question to the Special Savings form and publish it in progress Unassigned
Verify the eVoice 3 leg ring billing against the 344 minute overage to do Unassigned
Write and load an after hours greeting for the x2 service line to do Unassigned
Re-record the Customer Service x2 personal greeting in the Matilda voice to do Unassigned
Get outcome visibility on eVoice voicemails to do Unassigned
Remove the auto attendant and stop the 795 silent hang-ups to do Unassigned 2026-08-28
Place live test calls on 941-270-4120 and 941-646-8475 to do Unassigned
Re-record the 941-646-8475 greeting in Jim's name to do Unassigned
Add ring and voicemail to the Utah line 801-895-2064 to do Unassigned
Rill dashboard for HubSpot attribution to do Unassigned
Industries: read Matt's email reply, then update the classification in progress Unassigned
Existing-lead classification backfill to do Unassigned
Re-derive Lead Cause on leads mislabelled during the Jul 29 activation window to do Unassigned
eVoice call attribution: pull Call History, tie calls to Zoho leads in progress Unassigned
Savings pop-up form: nurture gap + consent capture in progress Unassigned
Fix automated email copy: product names, never imply parts fail in progress Unassigned
Synapse SDR: build the structured program to do Unassigned
B2B content library from Matt's Marketing Drive in progress Unassigned 2026-09-21
AI sales reports: weekly lead-generation summary in review Unassigned
AI sales reports: weekly rep scorecard in review Unassigned
AI sales reports: daily rep inbox summary in review Unassigned 2026-10-09
Send Mike follow-up questions by email to do Unassigned
Template cleanup: remove stale PVC quote + fix duplicate-email issue to do Unassigned
Zoho quote-email deliverability audit to do Unassigned
Automated quote follow-ups (3-day and 7-day if status unchanged) to do Unassigned
Rep scoreboard: leads/quotes/sales funnel + time-in-stage in progress Unassigned 2026-10-05
CDP for Lifecycle in progress Unassigned
Split two-SO by warehouse-first product filter (backlog) to do Unassigned
Clean up duplicate part numbers + lock free-text product create to do Unassigned
Define sales-order survey fields for testimonials to do Unassigned
Audit shiplog automation + CRMOz workflow in review Unassigned
GA4 audit and diagnostic report in progress Unassigned
Enable Meta + Bing ad access and configure tracking in progress Unassigned
Redesign Lead Source taxonomy and apply cleanup in CRMOz in progress Unassigned
Sample and verify click-ID leads in CRMOz field mapping in review Unassigned

Campaigns

Task Status Assigned Latest Comment Due
Apollo links now carry UTMs at the stage-6 link chokepoint to do Unassigned 2026-10-02
Draft the Labor Day email and SMS, and get a preview to Matt to do Unassigned 2026-10-01
Build the reactivation email as a drip, starting with a 25-person pilot to do Unassigned 2026-09-09
Decide scope for the replacement parts reorder flow to do Unassigned
Decide scope for VIP routing of high-value leads to do Unassigned
Commercial vertical marketing plan (verify the commitment) to do Unassigned
Send Matt the marketing + lifecycle materials with campaign results in progress Unassigned
Design and produce graphical email templates to do Unassigned
Activate email flows in Brevo to do Unassigned
Reconversion drip to do Unassigned
Replacement-parts / accessory / upgrade to do Unassigned
Post-purchase review + referral to do Unassigned
Abandoned cart to do Unassigned
Reactivation / win-back to do Unassigned
Quote follow-up / speed-to-lead to do Unassigned
SMS non-converter drip - built in code, not sent in progress Unassigned
Government Campaign in review Unassigned
Potential Nurture Campaigns to do Unassigned
Ambassador/Affiliate Forms - Post-Launch to do Unassigned
Cold Emails - Industry Sequences in progress Unassigned
PPC feedback loop + suppress customers to do Unassigned

Reporting

Task Status Assigned Latest Comment Due
Rep digests A to D: generate them to match the approved designs exactly to do Unassigned 2026-09-27
Weekly scorecard: add a Friday pre-render Zoho catch-up so same-day orders count in review Unassigned
Friday scorecard reads 03:00 silver but its caption claims 3pm, so same-day orders are missing to do Unassigned
Attribute Shopify orders to a rep and reconcile them against Zoho sales orders to do Unassigned
Rep scorecard built to Matt's monthly goals in review Unassigned
Remaining 4 dashboards (channel, region, SMS, partner) to do Unassigned
Reporting & Dashboards in progress Unassigned
Process Flows Dashboard Update in progress Unassigned
Reporting bundle (region, speed-to-lead, dealer) to do Unassigned
Generated 2026-09-26T13:36:19.362173